PRESS RELEASE ADSOTECH Finland Oy

Olarinluoma 16

02200 ESPOO

09-8678 820, fax 09-8678 8221

           

ADSOTECH Scandinavia Oy announces the availability of a new innovative CRM-system for the  NOKIA 9210 Communicator.

 

Espoo ,13.11.2001. ADSOTECH Scandinavia Oy brings now to the European marketplace AboveTARGET, a new CRM and B2B Relationship Management System. The systems runs in a traditional client/server environment, on Laptops or on the NOKIA 9210  Communicator with a local database which synchronises with SyncML technology  with the AboveTARGET Server version running on Unix, NT or Windows platforms. The database  and synchronisation technology is based on Sybase products

AboveTARGET has been  available in Finland since September 1.2001 and has received an overwhelming interest.

ADSOTECH’s managing director Christer Mäkelä has a long  and  broad experience in developing similar tools already since early 80’s. When we started to develop AboveTARGET, we had already a long experience of development and usage of CRM-applications. The developers of AboveTARGET designed the first Customer Relationship Management System already as early as 1982. The current version is the 4th. It is developed with the newest technology. The code is 100 % new.  The functionality, the ease of use, the applicability for the business is all based on experience gained during almost 20 years.

 

 Following criteria lay the foundation for the design:  

                 

Ease of use – Quick implementation

 

The main design criteria have been to develop a comprehensive but yet an intuitive and very easy to use system, which can be used with a minimal training. AboveTARGET is more comprehensive than traditional CRM-systems as it supports in addition to traditional objects like Companies, Persons, Opportunities and Contacts, also Products, Orders/Contracts, Incidents and Customer Services functions. AboveTARGET integrates with Microsoft Office and has also Document Management functions.

 

Mobility-Access data anytime, anywhere

 

The user can access the information  wherever you are – never being without vital information on the road or in a meeting. The user does not need to be connected to the network  more than a few seconds as the wireless

 

synchronization function will update the local database with most recent changes from the server. In the same way the mobile device will  send the local changes in the opposite direction.

 

Process orientation – Fits into any organisation

 

The dialogues and navigation in the system have been designed with a process-orientation, which means that they adapt to normal workflow that   a user would follow using manual methods. AboveTARGET supports  also multiple languages.

 

 

No extra work  – Instead, more time

 

Using AboveTARGET  will not involve any extra work. The  data the user record in the system would probably be  written down somewhere else, on a spreadsheet, on a piece of paper or with a word processor.  The important thing is that when AboveTARGET is the main system on the desktop or laptop all the users in an organisation  have one single place to store the data; the AboveTARGET Relational Database.  The data is stored  once and it is there. And it  can be shared by other users. The whole organisation can share the data and get rid of all paper files and individual spreadsheets and address files.

 

 

AboveTARGET is a system that anyone can use, from a one person organisation to large companies with hundreds of users. Integrated with Microsoft Office,

Above TARGET will increase every   users  productivity to a  new level.  The users can always access customer information anywhere they are, any time, and always with the most convenient and applicable device and connection, be it a workstation, a  mobile Laptop or the NOKIA 9210 Communicator.

 

‘’Our decision to implement the NOKIA 9210 version of AboveTARGET was made  1 year ago basically then based on a gut feeling and strong belief in NOKIAs product development. Recent market research figures indicate that the 9210 has recently passed the Palm PDA in sales in Europe which means that we are ‘betting on the right horse’  ‘’ Mäkelä adds.

 

Jan Mattson, Technical Manager at ADSOTECH explains the reasons behind using Sybase technology: ‘’We  made a  decision to use Sybase technology for the database and synchronisation. Sybase was the only supplier last year and even at this point of time that has a production version of a small footprint database running on the 9210. The database is called Sybase Ultralite. The server database as well as the database on the portable laptops is Sybase ASA (Adaptive Server Anywhere). The synchronisation is based on the Sybase Mobilink product. Having one vendor supplying an integrating product family has made things so much easier. The synchronisation process works wirelessly with the 9210. AboveTARGET makes a connection to the server and the changes are exchanged in 2-3 minutes.  This has a dramatic difference in phone call bills compared with applications requiring a open line while the application is used‘’

 

The price of the product is between 600 – 900 Euro/user  depending on configuration and volumes.

 

The product will be available   through a network of resellers  that are currently under evaluation. Meanwhile, the product can be ordered directly from ADSOTECH..

 

ADSOTECH  Scandinavia Oy  (www.adsotech.com) is a privately held, in 1985  incorporated finnish software marketing organisation with headquarters in Espoo, Finland. ADSOTECH   provides IT infrastructure products and associated services to enterprises in all Nordic countries in order to maximize the availability and efficiency of their legacy and e-commerce applications and to minimize the risk associated in using these systems. Software products provided work  in OS/390-, MVS-, VSE-, SAP-, R/3-, NT-, Windows-, Symbian and UNIX environments.

 

Additional information about ADSOTECH, the products, services and  the contents of this press release  can be obtained from. Christer Mäkelä,  tel + 35840-9009990 or Email christer.makela@adsotech.com or from the website www.adsotech.com