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David Nelson – Key Account Manager

David Nelson – Key Account Manager

David Nelson – Key Account ManagerDavid has been working at ADSOTECH since December 2011 in account management, sales and marketing. Before coming to ADSOTECH he was a marketing project manager at Maxor, responsible for marketing and sales planning for the company.

He has studied IT Business and Administration at Helsinki Business College where he won two Scholarship awards in excellence in marketing and business planning.

David moved from Oxford, England to Helsinki in 2004 to be with his Finnish wife and to start a family in Finland. The family now consists of Alex (8), Oliver (6) and a third child is expected in June. Besides his family and job David also keeps busy through his hobbies:

“My interests are football, playing my guitar and reading, but mostly being a taxi driver for my children! I currently play for a Finnish football team in the 5 th Division and a Futsal team on the weekend.” 

David is responsible for several Nordic Global accounts mainly in the technology industry sector. A typical workday for David involves contacting customers/leads and finding if there are any current or potential problems that may be solved or alleviated by using software from our product range.

This also means being in contact with customers to ensure they have received the correct amount of training/information to use our solutions and generating interest with other departments, people or business units in the company that could benefit from our products.

This may involve webinars, seminars, on site meetings and organizing demos, proof of concepts and even longer running pilot projects. More recently David has been inviting his Finnish based accounts to visit the new ADSOTECH Demolab. David also explains what he mostly likes in his work and what is most challenging:

“One of the most fulfilling (and challenging) aspects of my job, is trying to understand the business processes/problems and how our products can help solve it. Our products can be applied and used in all different areas of SAP and therefore all different industries, from retail to pharmaceutical, manufacturing and finance in a global environment, meaning the processes, problems and solutions can vary greatly from case to case. It’s a good feeling to look at a company, know the business case that you helped to solve and hear the great feedback from the users that have benefitted.”

Vesa Pekkarinen – Sales & Marketing Manager

Vesa Pekkarinen - Sales & Marketing Manager

Vesa Pekkarinen – Sales & Marketing Manager

Joining the team in March of 2012, Vesa was brought aboard to manage the rapid growth within the company by developing sales and marketing strategy. His history of education in computer science, marketing, and management made him the ideal candidate to assist in directing the steep growth of ADSOTECH. Since his arrival, the sales and marketing department has added several members and continues to achieve high goals under Vesa’s creative leadership.

Turn back the clock to 1966 when Vesa was just five years old living in a small village on the West coast of Finland with his parents and younger brother and sister.

“Back then I spent a lot of time with my friends in track and field. There was a track near our houses where we would take part in local competitions and such. I performed best in high jump and sprint events, winning several medals along the way. However, I think by now my track and field skills have diminished, at least a little bit.” 

As Vesa got older, he developed a strong interest in global economics and politics. In addition, Vesa enjoys reading about philosophy and psychology. When he is not reading, Vesa likes to hike in the wilderness, appreciating all that Finland has to offer. He is often accompanied by his wife and three adult daughters. On occasion, his two grandsons join the adventure.

Before Vesa joined the ADSOTECH team, he moved around quite a bit, working at prestigious organizations in a variety of locations:

“In the UK, we were living in Harrogate in North Yorkshire. The region is a beautiful combination of old towns and countryside. While I was there, I worked as an Engineering Director in a global telecom company. By far, the biggest challenge that came with living in the UK was learning how to drive on the ‘wrong’ side of the road, especially in roundabouts. Somehow, I made it out of there without having any major accidents.” 

In addition to living in the UK, Vesa also lived and worked in Szekesfehervar, the former capital of Hungary:

“I was working as General Manager in the same telecom company that I worked for in the UK. Overall, life in Hungary is peaceful compared to the UK. Being a relaxed, peaceful person, I felt more at home in Szekesfehervar. I vividly remember the dogs barking and roosters crowing in the mornings outside our house, which was situated outside the city center. Even these wake up calls are some of the fondest memories from this time in my life.” Continuing his journey around Europe, Vesa eventually moved to Norway, working as a Board Member in an oil and gas technology company in Stavanger.

Now, Vesa is enjoying his life in downtown Helsinki. As a leader of the sales and marketing endeavors for ADSOTECH, Vesa is optimistic about the future, determined to advance the company within the wide world of IT:

“ADSOTECH has very effective products and a wide service range. In the future, our potential to significantly expand into the service field of IT is extremely promising. We have an IT department filled with the best in the business regarding technical support and a specialty in ready-made solutions. Overall, I can’t wait to see what tomorrow will bring.” 

Miia Isola – Customer Support Consultant

Miia Isola - Customer Support Consultant

Miia Isola – Customer Support Consultant

Miia Isola was born about 30 years ago in Vantaa, the neighbor town of Helsinki, Finland as the second daughter of an ordinary nuclear family. At age 6 she became the middle child in a family of 4 children as the family grew with the birth of twins, a boy and a girl. Way before that, before she could even talk she wanted to follow in the footsteps of her big sister and start figure skating. She ended up in synchronized skating and spent countless hours at the ice rink until she quit, only 25 years later and chose another sport. Here is her story in her own words:

After high school I decided to study Economics. I got in to Turku School of Economics but found myself unwilling to relocate that 160 km distance. Despite the distance I was able to finish my studies and with a new Master’s degree in my pocket and I found myself back with Vaisala, a Finnish meteorological equipment manufacturer. I had worked there previously during my studies. Very soon I became a customer contract specialist working in an ERP implementation project. That experience led me to ADSOTECH in February 2012.

ADSOTECH’s customers are in the Nordic countries, so starting out in Customer Support I did not expect to have many contacts outside of the Nordics. Honestly, I did not even expect to travel that much within the Nordics. However, during this last winter and spring Winshuttle training assignments have taken me to Estonia, Bulgaria and China in addition to Sweden, Norway and Finland.

I like doing training sessions whether it is in Finland or elsewhere in the world. I prefer being on site compared to giving a webinar simply because I find it easier to help trainees and relate to their day-to-day issues while in the same room. The best part of teaching and helping to solve problems is seeing how people learn new things and get ideas to use the products in innovative ways. There’s nothing like the sudden brightness in trainees eyes which say he just got it and instantly thought of ways to ease his daily work load.

In my spare time I train and compete in mixed martial arts (= MMA). So far I have had 13 amateur fights, 6 wins, 5 losses and 2 draws. The sport combines the different stand up and ground techniques including punches, kicks, chokes, joint locks and a match can be won by knockout, submission or judges’ decision. Besides MMA my training consists of Brazilian Jiujitsu, submission wrestling, kickboxing and boxing. I haven’t escaped the teaching mentality here either as I instruct a boxing class for beginners.

I have been happily married for 10 years. Although the real cause and effect remains undetermined our friends like to joke around with the fact that my husband got interested in self defense around the time I started training martial arts. As our marriage has been harmonious he has switched his main spare time interest to serving as a voluntary fire fighter.

There is not a lonelier place in the world than the ring (or cage) on fight day. However, the training aspect of martial arts can be considered a team effort. You need someone to play the part of the opponent so it is in fact a joint effort to get better and ready for a fight. In a way I see this in my daily work as well. I can count on the help of my colleagues whether I’m getting ready for a customer training or solving a customer’s technical issue. We take pride in working together to find an easy solution as swiftly as possible.

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