top of page

Product Information Management 

Managing and transferring product information generates challenges for employees and additional costs in the sales-, marketing- , and inventory backend.

Product Information Management (PIM) is a centralized system that helps companies manage and distribute their product information across multiple channels. A PIM system can benefit businesses in various ways, including improving operational efficiency, reducing errors, and enhancing customer experience.

Office Meeting

Teams that benefit from a PIM solution.

Marketing team

  • Increase the speed and efficiency of creating and distributing product content and marketing campaigns

  • Improve the accuracy and consistency of product information across marketing channels such as websites, social media, and email marketing

  • Simplify the process of translating product information into multiple languages

Sales team

  • Provide sales teams with a single source of truth for product information

  • Enable sales teams to quickly find and share accurate and up-to-date product information with customers

  • Improve sales team productivity by reducing time spent searching for product information


  • Streamline the management of product information across multiple channels such as marketplaces, social media platforms, and e-commerce sites

  • Enhance the accuracy and consistency of product data

  • Improve the speed of product launches and updates

  • Deliver a better customer experience by providing accurate, complete, and consistent product information


  • Reduce the complexity of managing and integrating product information across multiple systems

  • Improve data quality and reduce errors through automation and data validation

  • Ensure data security and compliance by managing access and permissions to product information.

We offer Precisely EnterWorks as our strategic PIM solution.

EnterWorks collects and aggregates all product information from a variety of sources into one place, allowing you to enrich consolidated product information and transfer data across different operating divisions and data marts.


EnterWorks facilitates the management of product information in online stores and integrates information between all systems in use.


For example, when changes in product pricing are made in the ERP system, they will automatically apply wherever they are published.

Yet, the benefits of EnterWorks extend far beyond online webshops.

EnterWorks is an excellent addition to the sales and marketing toolkit. EnterWorks enables automatic printing of catalogs directly from the system and ensures up-to-date product information, both of which are essential in the day-to-day work of sales and marketing.

bottom of page