What is Digital Transformation?
"Hello business leaders marketers and technologists my name is Niall McHale what is digital transformation let's break it down starting with the word digital it might be easier if I give you my interpretation of what it doesn't mean in this context Digital does not refer to the creation of new websites the addition of e-commerce stores getting likes retweets or social posts or even the use of technology so what does digital mean in this context the word digital is a synonym for the pace of change that's occurring in today's world driven by the rapid adoption of technology. This is putting existing organizations under tremendous pressure in many cases driving them into the land of irrelevance. Some are seeing the signs others just don't because of rapid technology adoption how our customers engage with us is changing the operating system of how we create new sustainable competitive advantage and how we must change if we are to keep pace.
We are seeing two types of organizations those that are just doing digital and a new kind digital innovators.
The digital innovators are winning they are disrupting every conceivable marketplace enabled by this new technology adoption. The biggest mistake we are seeing is that many organizations are simply digitizing existing services and call it a digital transformation it's really not.
So what is digital transformation? Digital transformation is a journey of strategic plan organizational change. It starts by empowering our teams with new methods to create highly responsive strategy and a fearless culture of innovation. It is the right leadership that creates the high-performing innovative organizations, which are delivered by marketers and technologists. Principally this is digital transformation...
See more here: https://www.youtube.com/watch?v=8Rb6fSaHmjU
Find out more about digital transformation 2017