Leadership Announcement - David Nelson Appointed as CEO of Adsotech Scandinavia

Espoo, Finland - 02.06.2025. Effective June 1st, 2025, David Nelson has been appointed CEO of Adsotech Scandinavia, succeeding founder Christer Mäkelä, who has led the company from its beginning in 1985.

“This past May marked 40 years since I founded Adsotech. From a small entrepreneurial venture to an international technology partner, it's been an incredible journey — and now it’s time for the next chapter. David brings strong leadership, energy, and a deep understanding of our customers and our business. I’m confident he will guide Adsotech forward with clarity and purpose.”

— Christer Mäkelä, Founder & Chairman of the Board

David brings with him extensive experience in high-tech environments and Nordic enterprise software, along with a modern, customer-first leadership style. In addition to his role as CEO, he will also oversee sales and marketing operations to ensure alignment across strategy and execution.

“I’m honored to join Adsotech at such a meaningful point in its journey. I look forward to working closely with our team and customers to build on the strong foundation in place — and to explore new ways we can deliver real value in SAP automation and digital transformation.”

— David Nelson, CEO, Adsotech Scandinavia

Christer Mäkelä will continue to support Adsotech as Chairman of the Board, focusing on strategic initiatives and ensuring a smooth leadership transition. He and David will work closely in the coming months to maintain continuity and momentum.

As we move into this exciting new chapter, we remain committed to putting the customer first, delivering real value, and staying curious.

Please join us in welcoming David to his new role — and in thanking Christer for his outstanding leadership and vision over the past 40 years.